These foundational efforts build trust with both users and search engines. Site audit tools have the ability to identify all the 404s within your site. Once you identify them, fixing them is a matter of determining how important each link is to your linking structure and user experience.

What is technical SEO?

In my case, I realized I had been unknowingly over-optimizing some pages with the same keywords, causing them to compete with each other. This SEO Anomaly keyword cannibalization confused Google about which page to rank, diluting their visibility. I helped a SaaS project recover from an SEO penalty in 8 months—without using the disavow tool (which I don’t recommend anymore). Instead, I focused on building high-quality backlinks to create a healthy link profile. The domain had a legacy penalty because of its past use in the adult industry, but the owner was determined to keep it since it was a perfect match for their brand. I’ve worked with a bunch of clients dealing with SEO penalties, but one case really stuck with me.

With an audit, you set yourself up for success by creating check-ins and active processes that help you improve. Ask yourself where you could build out more content across the board. If users click away from your slow pages, Google will notice and dock your rankings. Google often shows meta descriptions in the search results, so you should try to write an enticing one for every important page. Missing H1 tags, on the other hand, usually point to bigger issues like an improperly coded theme.

SEO audit tools

• It is an incredibly important part of image optimization, as it improves accessibility on your website for millions of people throughout the world who are visually impaired.
• Go through all your SEO issues in the All issues overview report.
• But with that being said, try and keep duplicate content to a minimum.
• To initiate the scan, open WebSite Auditor and create a project.
• The list will likely reveal some hidden keyword opportunities you may not have considered.

Technical SEO involves optimizing the technical aspects of a website to meet search engine standards and improving organic rankings and user experience. Key components include optimizing site speed, enhancing mobile-friendliness, structuring URL paths, implementing HTTPS, and ensuring proper site crawling and indexing. Google Search Console is a tool that checks your site’s indexing status and how it appears on SERPs. It offers performance reports, your site’s indexing status, and insights into core web vitals like interactivity and loading performance. Use Google Search Console to perform an SEO audit and determine if you’re hitting target keywords.

Conversion Rate Optimization

This will ultimately help you improve your strategy by identifying what’s driving results and where to focus next. These issues can impact search engine rankings and user engagement. Document all findings in a spreadsheet, noting pages that need updates and prioritizing them based on their importance, such as high-traffic or core pages.